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Are you writing articles?
"Here we go again" you mind says. You've heard it a hundred
times before. Let me give you some incentive...
The best thing about having your article on other web sites is that the article directories will never delete hosted articles. The possibility of your article getting picked up by editors and webmasters the world over would go on and on for as long as your article is there in the article directories.
eMarketer Inc research reveals that not only are more sites
charging for content â€" more consumers are paying for it.
The Internet, or Information Super-Highway, known for its
limitless amounts of free content is evolving.There are some companies that offer deliver bulk traffic for a certain period of
time, say for a month or two if you pay a certain price. Then there are viral
marketing campaigns in which you have a product embedded with your web site link
that gets passed around (usually for free) to other marketers.
In the wake of the dot.com bubble-burst and the downturn in
online advertising, what was once free for consumers now
comes with a pretty price tag.
So can you see where I'm heading?
The demand for quality content is on the rise, and this
gives you the perfect opportunity to gain a lot of exposure
without paying a dime in advertisement.
Today I'm going to show you the 7 Pillars to writing
successful articles to promote your website or ezine.
So I'm sure you know, it's no easy task. Simply throwing a
bunch of words together isn't going to get you very far.
So here's a blueprint for writing successful articles.
Follow these 7 pillars and you're guaranteed to get more
exposure with your articles.Anchor Text Optimization was discovered by bloggers and has also been referred
to as 'google bombing'. The bloggers in an experiment, put the anchor text of
'miserable failure' into their links, all pointing to the presidents website.
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Pillar #1: Use a HOT Topic
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This one takes a little effort. I Know! I Know! It's crazy,
who would of thought you'd have to put in any effort but
I'm sorry, I haven’t yet found a way around it. There are some companies that offer deliver bulk traffic for a certain period of
time, say for a month or two if you pay a certain price. Then there are viral
marketing campaigns in which you have a product embedded with your web site link
that gets passed around (usually for free) to other marketers.Often people ask what they should write articles about. One place to start is by
writing articles about what you are good at. If you work in the Information
Technology world then write articles relating to your field of expertise.
You'll need to do a little research. If you're already in
the know with your target market, then it should be no
sweat. Research, Spy, Observe, Listen. Understand your
market. What is always being talked about? What issues are
hot? What do people want to learn?
The best thing about having your article on other web sites is that the article directories will never delete hosted articles. The possibility of your article getting picked up by editors and webmasters the world over would go on and on for as long as your article is there in the article directories.In general Articles have a Title followed by a summary and then the body of the
Article. The Article is concluded by a Resource Box which contains information
about the Author.
Even visit a couple article directories and content sites,
and check out the popular topics. Here's a couple to visit:
http://ezinearticles.com
http://www.ideamarketers.com
http://www.goarticles.com
To see a list of the top 15 article directories, visit:
http://www.webopoly.com op15.htm
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Pillar #2: Create a "Spell-Binding" Title
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Spell-Binding title? That's right.
Your article title is your headline. It's plain and simple.
If your reading a magazine, you always read the heading and
if it sparks your interest, you read on. Anchor Text Optimization was discovered by bloggers and has also been referred
to as 'google bombing'. The bloggers in an experiment, put the anchor text of
'miserable failure' into their links, all pointing to the presidents website.
Just think ... what if I called this article:
"Writing Articles" "Tips For Article Writing" "This is how
To Write An Article"
These don't pack much "punch", do they?
If your article title is crowded on a webpage with 120
others, what will make the reader choose yours?
You need to JUMP OUT at them!
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Pillar #3: Strike a Light with your First Paragraph
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Once you've enticed your reader to read your article (via a
great title), you need to keep them reading.
The first paragraph of your article is critical. If it's
lifeless breath of uninteresting words readers usually just
bail out.
The best thing about having your article on other web sites is that the article directories will never delete hosted articles. The possibility of your article getting picked up by editors and webmasters the world over would go on and on for as long as your article is there in the article directories.
Use short paragraphs, powerful words and keep an upbeat
tempo with a simple outline to follow.
Tip: Start With the Latest News, it always works :-)
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Pillar #4: The Sub-Headings
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As I was just saying, using short paragraphs and sentences
keep an upbeat tempo, and using Subheadings allow a clear
outline for readers to follow to keep up the interest.In general Articles have a Title followed by a summary and then the body of the
Article. The Article is concluded by a Resource Box which contains information
about the Author.
Sub-headings better organise our thoughts. They make things
easier.
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Pillar #5: Your Time to Shine with a Resource Box
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The reader has just read your great article, and now what?
Are you going to just leave them hanging?
Hell No, a resource box will appear at the end of your
article for the reader to see. There are some companies that offer deliver bulk traffic for a certain period of
time, say for a month or two if you pay a certain price. Then there are viral
marketing campaigns in which you have a product embedded with your web site link
that gets passed around (usually for free) to other marketers.
It's the next step if they like what you've shown them. Anchor Text Optimization was discovered by bloggers and has also been referred
to as 'google bombing'. The bloggers in an experiment, put the anchor text of
'miserable failure' into their links, all pointing to the presidents website.
Make your resource box compelling. Make the reader jump over
to your website, join your ezine, claim their free gift --
Unleash Your Creativity!
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Pillar #6: Poofread ;-)
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Typos and bad grammar are not a good look. Just like my
subheading above. Often people ask what they should write articles about. One place to start is by
writing articles about what you are good at. If you work in the Information
Technology world then write articles relating to your field of expertise.
If you're not that crash hot at English, hire someone. It
can save damaging your reputation.
The best thing about having your article on other web sites is that the article directories will never delete hosted articles. The possibility of your article getting picked up by editors and webmasters the world over would go on and on for as long as your article is there in the article directories.
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Pillar #7: Promote, promote and umm.... promote
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Let's look at reality. Without Pillar #7, 1-6 are a waste of
time. Other wise no one reads your article.
You've got to promote it!
How can you promote your article?
There are hundreds of article directories, fr^e content
sites and article announcement lists out there. And the
best part is ... 96% of them are FR^E!
The Top 15 article and ezine directories can be found at:
http://www.webopoly.com op15.htm
Develop a list of ezines in your target market. Then e-mail
each ezine publisher a copy of your latest article. In general Articles have a Title followed by a summary and then the body of the
Article. The Article is concluded by a Resource Box which contains information
about the Author.
Wouldn't you like to get your next article picked up by an
ezine with 53,000 subscribers? Anchor Text Optimization was discovered by bloggers and has also been referred
to as 'google bombing'. The bloggers in an experiment, put the anchor text of
'miserable failure' into their links, all pointing to the presidents website.There are some companies that offer deliver bulk traffic for a certain period of
time, say for a month or two if you pay a certain price. Then there are viral
marketing campaigns in which you have a product embedded with your web site link
that gets passed around (usually for free) to other marketers.
Now get into it, and get writing!
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