6 Article Marketing Smarts: How To Get More Reprints And Exposure

Article marketing is the latest buzzword for marketers looking to promote their sites and products online. But how do you define article performance? One way to measure article performance is by checking how many times your article has been picked up and reproduced on various sites.

Article marketing is the latest buzzword for marketers looking to promote their sites and products online. But how do you measure the success of your article marketing campaign?

It probably depends on what you expect your article to achieve for you - better branding, more sales, or more publicity.

One way to measure article performance is to check how many times your article has been picked up and reproduced on various sites.

To do that, just copy and paste the article title in quotes into a search engine like Google, and you'll see how many sites it's been reprinted on.

My article "How To Get To The Top Of The Marketing Food Chain" shows 1061 links in Google.

That means Google has indexed 1061 sites on which this article appears.

This gives me about 1061 quality links to each of the sites I included in my resource box.

As you can see, this makes article marketing a very powerful way of building quality links.

So how do you ensure that your article gets picked up and reprinted by as many publishers as possible?

1. Pick A Topic That's Hot Or Always Fresh

For instance, my article on Neuromarketing got picked up pretty quickly because it was a hot topic.

The problem with hot topics is that they also tend to cool off quickly. So while they may get a lot of reprints over a short time, they may get very few reprints once the craze is over.In summary, article submission marketing is simply amazing in its simplicity and power. If you have not yet tried this strategy, do so as soon as possible, and it will be sure not to fail you.

These are the ones that will give you reprints over a longer period of time. I think in the long run, these are more valuable.

2. Target A Large Audience

Another way to get a lot of coverage is write an article for a large target audience or one that is very active online - like bloggers.

This article gave me 164 links back, mostly from other blogs, even some for which I had to use a translation service :-)

This shows 248 links back

316 links for this one

But again, it’s the quality of links back that matters - not the quantity.As far as getting web site traffic goes, there are many ways to accomplish this. There are some that market a guaranteed number of "hits" if you pay a specific price per quantity of hits.

Another large target audience is the health market. I get a lot of links back from my health articles.

3. Craft A Catchy, Relevant Title

A catchy title ensures that your article gets the attention of publishers - the first step to getting your article published.

Follow the basic rules of copywriting to make your article interesting and readable.

Publishers are more likely to pick up an article if its title includes the keywords that they (and you) want to target.

Use your main keywords in your title, preferable in the first half (like I did in the title of this article), to ensure better rankings for those who reprint it.

4. Offer Publishers A Monetary Incentive

Give people an incentive to publish your article. I have an affiliate program and I allow publishers to use their affiliate link for my ezine in the resource box.

Allow publishers to earn by publishing your article and they will gladly reprint it.Often people ask what they should write articles about. One place to start is by writing articles about what you are good at. If you work in the Information Technology world then write articles relating to your field of expertise.

5. Write An Article Series

Break up a long article or report into a series of articles like I did with my "Marketing With Blogs" series here.

These gave me 5270 links back in all. As you can see, a series of articles can be a very powerful link-building technique.In general Articles have a Title followed by a summary and then the body of the Article. The Article is concluded by a Resource Box which contains information about the Author.

6. Distribute Your Article Widely

Ensure that your article is distributed to the best and most appropriate article directories and announcement lists online.There are some companies that offer deliver bulk traffic for a certain period of time, say for a month or two if you pay a certain price. Then there are viral marketing campaigns in which you have a product embedded with your web site link that gets passed around (usually for free) to other marketers.